Welcome, Guest
You have to register before you can post on our site.



Search Forums

(Advanced Search)

Forum Statistics
» Members: 1,373
» Latest member: sir aj
» Forum threads: 2,718
» Forum posts: 88,966

Full Statistics

Online Users
There are currently 62 online users.
» 2 Member(s) | 60 Guest(s)
Flash, JazzHands

Latest Threads
Blog traffic
Forum: Playboy Lifestyle
Last Post: malachi
1 hour ago
» Replies: 4
» Views: 127
The Halls of Valhalla (RI...
Forum: General
Last Post: JazzHands
3 hours ago
» Replies: 111
» Views: 8,070
Players Lounge
Forum: Game
Last Post: Chuck Finley
8 hours ago
» Replies: 9,932
» Views: 1,128,666
Episode #97: The Top Sign...
Forum: A Man In Demand Radio Podcast
Last Post: Christian McQueen
10 hours ago
» Replies: 0
» Views: 16
Trading Stocks
Forum: Playboy Lifestyle
Last Post: gvnr
10-15-2017, 10:21 PM
» Replies: 717
» Views: 96,379
What do you drink? Alcoho...
Forum: Playboy Lifestyle
Last Post: Dwayne
10-14-2017, 09:42 PM
» Replies: 139
» Views: 23,995
Forum Lounge
Forum: General
Last Post: Christian McQueen
10-14-2017, 08:48 PM
» Replies: 9,057
» Views: 1,158,362
The Movie Discussion Thre...
Forum: General
Last Post: Tom
10-13-2017, 10:55 AM
» Replies: 197
» Views: 42,415
What Are You Reading?
Forum: Books
Last Post: AgentX
10-12-2017, 11:53 PM
» Replies: 56
» Views: 6,527
Official Get Laid on Hall...
Forum: Game
Last Post: Christian McQueen
10-12-2017, 06:05 PM
» Replies: 1
» Views: 141

Music Episode #97: The Top Signs You're Getting Oneitis
Posted by: Christian McQueen - 10 hours ago - Forum: A Man In Demand Radio Podcast - No Replies


As Fall approaches aka ‘cuffing season’, so does the propensity for the dreaded oneitis to latch onto your life and wreck it.

In this 45 minute episode I share the top signs that you’re getting oneitis and the solutions to keep it at bay, while still having a great and healthy relationship.

In This Episode You Will Discover:

-The one thing that if you’re doing in the relationship will GUARANTEE it to fail

-The small variance you might be doing, that could not only be hurting your relationship, but causing you to lose sight of your goals…

-How your ‘connection’ might not actually be that great and how you connect to multiple girls on different levels

-The BIGGEST mistake many men make in LTR’s and how detrimental it can be (required listening)

-Something you have right now that you need to trust and exactly step-by-step HOW to follow it

-The Madonna-Whore complex and how this could be causing your girl extreme sexual disatisfaction

-The one thing you must not stop doing in a LTR

-How your fantasizing about the relationship is actually killing it

-And much, much, more…

Not A Member? Go here to sign-up, just a measly 23 cents per day plus, you can cancel at anytime, no contracts and zero commitments.

Did you know 1,452 smart people just like you subscribe to A Man in Demand Radio with new men joining daily?

[Image: Podc.png]

With 130,300+ downloads, this podcast is the #1 Premium Podcast for Men.
Don’t get left out. Become a member today.

Already a Member? Click the link below to listen to this great episode.

Episode #97: The Top Signs You’re Getting Oneitis

P.S. How many times have you spent $7 in a month on something insignificant
that never helped you live a better life and achieve your potential? A frothy Soyboy
crappucino from Starfucks? A fast-food meal that only served to send you running to
the shitter and pissed you consumed trash? Better to spend $7 a month on membership
to A Man In Demand Radio which will give you the best secrets, tips and wisdom on being
the best man you can be. Get your membership today here.

Print this item

  Blog traffic
Posted by: malachi - Yesterday, 12:33 AM - Forum: Playboy Lifestyle - Replies (4)

So I have recently been working on a side hustle, well eventually it will be a side hustle. It is just a blog right now, but I still have a long way to go. However, I wanted to start a thread for all of us guys with new, or just stagnant blogs who can't seem to drive traffic. What tips and tricks do you guys use? GUest posts? I am willing to throw in on that, maybe blog backlinks from page to page?

Sauce http://selfmenprovement.com/

Print this item

Big Grin Official Get Laid on Halloween Thread
Posted by: Christian McQueen - 10-12-2017, 05:51 PM - Forum: Game - Replies (1)

Since I'll get asked about this 2,691 times between now and Halloween, here's my info on it:

Article, How To Get Laid on Halloween:


And Free Podcast Episode, How To Get Laid on Halloween:


Any other tips and *ahem* tricks you gents have, drop em in this thread...

Print this item

Music Episode #96: Nightlife Safety
Posted by: Christian McQueen - 10-11-2017, 05:09 PM - Forum: A Man In Demand Radio Podcast - No Replies

[Image: Ep96_Artwork.png]

In Episode #96 of A Man In Demand Radio, we dive into discussing an ever important
topic that we’ve never addressed: nightlife safety.

While nightlife is fun and a great place to meet beautiful women, one has to be
aware of their surroundings and the very real danger that can lurk at night.

In this episode you’ll learn all our tips and strategies to ensure every night out you’re safe,
covered by staff and having a great time.

In This Episode You Will Discover:

-How to get security to watch your back and what you need to say EXACTLY to do this (skipping this step could hurt you)

-How to deal with police in nightlife (extremely important)

-The key to avoiding trouble in nightlife venues including clubs, bars, high-end lounges and even parties and concert venues

-How certain behavior you might do could put a literal target on your back and how to eliminate it so you don’t get hurt

-The one thing you should do the MOMENT you walk in the door of a venue which could very well save your life

-And much, much, more…

Not A Member? Go here to sign-up, just a measly 23 cents per day plus, you can
cancel at anytime, no contracts and zero commitments.

Did you know 1,434 smart people just like you subscribe to A Man in Demand Radio with new men joining daily?

[Image: Full_Size_Render_1.jpg]

With 129,500+ downloads, this podcast is the #1 Premium Podcast for Men.
Don’t get left out. Become a member today.

Already a Member? Click the link below to listen to this great episode.

Episode #96: Nightlife Safety

P.S. How many times have you spent $7 in a month on something insignificant that
never helped you live a better life and achieve your potential? A frothy Soyboy crappucino
from Starfucks? A fast-food meal that only served to send you running to the shitter and
pissed you consumed trash? Better to spend $7 a month on membership to A Man In Demand
Radio which will give you the best secrets, tips and wisdom on being the best man you can be.
Get your membership today here.

Print this item

  Club Promoting
Posted by: Hans Dix - 10-11-2017, 12:52 AM - Forum: Playboy Lifestyle - No Replies

So after spending some time getting to know club managers here and there in the city and dropping that I'd be interested in promoting, I've gotten an offer to do some promoting as a side gig for a pretty popular club.  Not vegas style or big baller place, but still a very popular spot by a college campus with lines every Thursday through Saturday.

My overall feeling is basically; now what.  How do I show these higher ups that I mean business.  What are some good ways to build client bases/get customers leads.  Any promoters or former promoters on this forum, I appreciate any and all input on how to do this the right way.

Print this item

  Tirana, Albania [Data Sheet on Women]
Posted by: Hamster - 10-09-2017, 04:43 PM - Forum: Travel - Replies (1)

Few months ago I was in Albania and wrote an article on my blog about Albanian women. You can find the original post here.
Any suggestions are welcome.


1. Country

[Image: beach_albania-300x144.jpg]

Before I went to Albania, all I could find about it is that Albania was a communist country with poor infrastructure and bunkers. Oh, and let’s not forget the criminal picture that follows Albanian people in movies. Drugs, human trafficking etc. Even the antagonists in the movie “Taken”, were Albanians.
But this country that is located north of Greece and just 72 km (45 miles) from Italy (across the Strait of Otranto) is beautiful and special. Albania is untouched by mass tourism. Everything is cheap. Just like other Balkan countries, Albania is home to some of the most impressive natural wonders and environments in the world. It has beautiful beaches and crystal clear waters.
But the best thing this country offers to people coming from the west is their Albanian women.

2. Physical characteristics

[Image: Albania-vs-Swizz-fans-4-300x300.jpg]

Albanian girls have Mediterranean looks with a strong Turkic influence. You can find blonde women from time to time but olive skinned and dark hair is basically what you get. They are a bit shorter than Serbian women but not too short. There is just something mysterious and sexy about their brown eyes, dark hair and curvy figures. Their hips don’t lie.
I also noticed that there are no fatties. It’s very rare to find a fat woman in Albania. Most of the Albanian women are skinny with medium sized breasts.

3. Differences within Albanian people

There is a tremendous difference in mentality within the Albanian people. For example, people in cities are far more westernized than people in villages. People in villages are very, very traditional and they have some weird rules. They don’t let their women go out without a man. I even heard about “Gjakmarrja” which refers to the social obligation to kill in order to revenge someone in your family who is killed or even morally humiliated. In the past, the father of the husband who died in the war had the right to take the wife. But those things are very rare today, I just want to present you how Albanians lived in communism. And things have changed a lot since then. At least in cities.
Another difference with Albanians is when I compared the Albanians in Albania and in Macedonia (FYROM) or southern Serbian province (partly recognized as a state itself) “Kosovo and Metochia”. Albanian girls in neighborhood countries are a little bit taller but darker. They also love foreigners, especially if you are from the US. But ethnic Albanians in those countries are far more traditional and nationalist (nationalist towards mostly Slavs, not foreigners).

4. English

The only people that that know English are young people in cities. Even among them, you will have difficulties. But most women in Tirana have a decent grasp of it. Some older people know Italian. There are also a lot of girls that have cousins in Switzerland, Austria or Italy so they know German or Italian.

5. Muslim country

[Image: 135158-300x172.jpg]

Even though the majority of Albanians are Muslims, this is largely a matter of national identity. Most people here are not religious, and you can drink and buy alcohol in every store. I would never have guessed that 60-80% of the population were Muslim. The only thing where you will feel the Islam presence is from a weak call to prayer in the afternoon.

6. Night game awful

[Image: evening-in-tirana-300x200.jpg]
The dynamics at night clubs in Tirana is confusing. Everyone is sitting down in groups with their social circle. I heard that Albanians don’t approach at places like this (TAO nightclub). They say that you need to befriend the guy first and get him to introduce you with his girlfriends. The night club scene is very weak compared to other countries in South-Eastern Europe. I suggest you skip it and do the day game as much as you can.

7. Virginity

Albanians are obsessed with virginity. Some of them don’t even want to marry a girl that’s not a virgin. Young Albanians are under the big influence of their parents and tradition. That being the case, there are a lot of virgins in Albania. Of course, you will find fewer virgins in big cities.

8. Past relationships

And how do Albanian girls fight with strict parents and society? How do they express their sexuality and “freedom”? Well, some of them only do anal until they get married and some of them lie. You will hear a lot of “You’re the first guy I’ve talked to” or “I really don’t speak to guys like you” lines. And usually, it’s a lie. This is just their natural way of finding creative ways to overcome the rules of their strict families. So, they’ve learned to keep their sexual secrets for themselves. If Albanian girls are very good at keeping secrets from their family, so why do you think she is going, to be honest with you about those things?

9. How to get Albanian women

[Image: eherher-min1-274x300.jpg]

Getting laid here is nowhere near easy. If your goal is to get as many women as you can, skip this country. But if you are here already, there are few tips that can help you get laid.
When you game Albanian women from a traditional family, there is one thing you need to know. If she has a one night stand with you and everyone finds out, she can lose not only her reputation but also her family! Believe it or not, this can actually go in your favor.
First, you need to make her 100% sure that you won’t tell anyone. You need to act like everything between you is one big secret. And this game starts from the beginning. When you approach her, make sure no one from her relatives or family sees you, or else she will reject you just because of that.
The key is to treat your relationship like it’s forbidden. Because it really is. You might think this can be hard but every girl’s dream is to have something they are forbidden to have. And that might include sex with foreigners as well. This can be a lot of fun for you also, acting like you need to hide from the rest of the world adds a certain sweetness to your relationship. At first, Albanian girls rejected me and I thought it was because they don’t like foreigners until I started to treat everything as some secret that no one should know about. This change in my approach jumped my success rate through the roof. Just remember that you are forbidden and forbidden fruit tastes the sweetest.

10. Marriage material

Loyalty is the one thing that characterizes Albanian women. American girls don’t know about this, but loyalty is one of the most important things a man can wish from his wife. Luckily, Albanian women are loyal to you even when things start getting rough. This is the main difference between them and western chicks. When you are lost, American women leave you, but an Albanian girl will stick by her man no matter how hard financially things get.
I also noticed that Albanian women will always be on their husband’s side even when she knows he is not right. This is just how they are raised.
Another word that comes to my mind is appreciation. Give Albanian girl a finger and she won’t take your whole hand like an American. Of course, you always have to be careful about red flags but overall, they are raised in a way to respect their husband and have family values. They appreciate how their significant other can improve their lives, and I’m not talking only about financial security.

11. Domesticated

[Image: domesticated-300x217.jpg]

We live in a time where most women are looking to find their beta husband who will pay for her provocative clothes and free her from any work. That’s until they divorce and take half of the things they didn’t earn. This is at least what it’s like in the US, where feminism is making it hard to find a family-oriented woman.
But in Albania, families are traditional and it’s almost certain that she is very good at cooking and actually knows how to do laundry well and how to welcome her man after work with a good meal.
Also, it’s very hard to find Albanian woman that don’t do household chores. When I was speaking to my friends from other Balkan countries who’d married an Albanian woman, they all agreed on one thing: Albanian women fly around the house doing things a good wife is supposed to do. “I don’t even need to ask her to do something, it’s like she is reading my mind,” one of them said. I tend to agree with him.

12. Gossipers

One characteristic of the Albanian community is that it’s full of gossipers. Everyone knows who is dating who and who had sex with who, who is invited or not invited to the next party. Often, they actually make an effort to get the latest dirt. And nothing discovers gossipers more than social media. If a girl is looking at her Facebook or Instagram all the time, chances are that she is an on the top of the gossip food chain.
If you ignore this red flag, she will see other girls commenting on some photos and ask you all the time about it. The problem with gossipers is that they are obsessed with it. It’s like they are competing to destroy other people’s reputation. Being in a relationship with a gossiper is very tiresome. My advice would be to run from a chick like that.

13. Jealousy

[Image: image2-300x224.jpeg]

Albanian girls are very territorial. After a few dates, she will be highly aware if some other girl is looking at you. It can be a pain in the ass after some time. All this comes from their jealous nature. They don’t even care if they make a scene about it. And it doesn’t have to be your fault at all. They don’t want to share, which is reasonable, but if their jealousy becomes very hard to deal with, maybe it’s time to next her.

14. Fashion

I have to say that you don’t need to worry about having an Albanian chick by your side. They have a good sense of fashion and know how to present themselves. You will never feel embarrassed by harlot-rescue actions from Albanian woman.

Print this item

Posted by: Christian McQueen - 10-05-2017, 07:14 PM - Forum: Official Dueling Thread Between Members Virtual Fighting Ring - Replies (39)

Enter the ring gentlemen...

Print this item

  Rusty Game / Rust
Posted by: soup - 10-02-2017, 06:51 AM - Forum: Game - No Replies

Game can be thought of like a metal in a lot of ways. It's the strongest material, but it can corrode fast and can require a lot of maintenance to stay shiny.

Every guy has a different way of getting rusty. Some dudes seem to never get rusty. Others need something to trigger/jump start their game.

Here's my usual rust passage of late. I'll hit a high note with some next level type chick and then take a nosedive, for whatever reason. I tend to not do as well in the summer, so that might have something to do with it. I definitely do better in colder weather when I can wear jackets that communicate my vibe more fully. In the summer, it probably helps to be more physically attractive. Big muscles, etc. All that R selection stuff.

I'm not jacked/model-looks/height etc. so I rely mostly on my style, body-language, spitting game etc.

The rust stage isn't always the same throughout life. It can be easy to shake or harder depending on myriad factors. Age, fitness, etc. All of that probably plays into it.

Rust can cockblock you if you buy into it. The thing to do is to recognize your rust and if a girl rejects you, that's considered warm-up. The idea is that everything is moving towards the positive and you aren't concerned with the outcome of any one situation.

Maybe seeing that you are rusty can help you get perspective on the situation. Curious to hear about y'all's experience with rust.

Print this item

  Jackets and Coats that Stand Out
Posted by: soup - 09-30-2017, 06:23 AM - Forum: Men's Style - Replies (15)

I've noticed that I have more success when I'm wearing one of my stand out jackets. For me this either my big vintage winter coat or my leather biker jacket. Both of them get compliments constantly. This thread is for the peacocking jacket (yep old school PUA lingo).

Feel free to post or ask questions about jackets here.

Picking out a cool jacket is almost like a skill that can take time to get better at it, especially if you are coming from a style/fashion blind place. I can tell you that there were things that I thought in my mind would be cool, but they didn't look good or looked try hard. Maybe too flamboyant or not enough. Of course the fit has to be right, and it's got to work with your vibe. There's a balance.

It take a lot of back and forth, but once you settle in on a good coat or jacket, it can increase the attention you get from chicks. This is especially true in a place like NYC. I'm convinced that a good number of my lays have come just from the jacket I was wearing at the time.

It can be subtle, or made to for attention. Classic, or super trendy. Let's hash it out and have some fun in this thread.

Here are some that I was looking at today with my thoughts. Disclaimer: these are just brain storms and I'm just throwing some stuff out there, some of them might be totally off base.

Lately, I've been thinking about wearing more white. Like white blazers or even a white version of my biker jacket. I think it would look dope with a black shirt and would really stand out. In concept, it seems like a cool idea to me, but would it work in reality?

Here's a white blazer type jacket:
[Image: jaqueta-de-couro-2017-Leather-Jacket-Men...40x640.jpg]
Casual look. Relaxed and fun looking.

Here's a white biker jacket (American style). Has the early 1980s punk/glam kind of vibe.
[Image: t7c2cf2f0b41b04ad29c343a1ba2bc9bf.jpg]Here's how it would look with a punk style. Point is that it pops with a black shirt underneath. Opposite effect of wearing a white t-shirt underneath a black biker jacket:
[Image: ik786white.jpg]
Some people might think you have to be a real asshole to wear white jackets like this, but it might actually work in some contexts. Maybe it's too try hard.

This one here is a dope style that fits the model well. This is sort of how I dress already:
[Image: 547f7e2f848f84848a01eae74a6bafe1--black-...et-men.jpg]Here's another take with white lapels:
[Image: 5ecc0ffe57f12ecef62b024db4de7818.jpg]

[Image: 377e8ddd549c14ebb71ee0e0ded67930--blitz-...cycles.jpg][Image: 7d404499d654c47b4e9eb9c261284a6e.jpg][Image: ffd546023afed90dfdba4b21cd7a8e2e--mens-l...eather.jpg]

White Blazers:
[Image: 384e65f5093e6b3245b330054a1a2f94--navy-d...-dress.jpg][Image: d1eb1fe5a149e72b416d361e80ff86b6.jpg][Image: 81c6718efeb513af17fcd99a9a518980.jpg]

This one below is a cool look. In general, I like the heavy black/white contrast look: [Image: 00390fullscreen.jpg][Image: l_slim-blazer-men-s-casual-small-suit-ja...n-d436.jpg]

I used to have a brown Euro style biker jacket sort of like this:[Image: mX4eN4YEGwte6ez53sgBjkQ.jpg] If you get the right one they can look pretty cool. Very blunt style.

This is a cool classic style too:
[Image: 2017-font-b-Men-b-font-motorcycle-bikers...font-b.jpg]

Print this item

  Steve Jobs by Walter Isaacson
Posted by: RickyGP - 09-26-2017, 11:27 PM - Forum: Books - Replies (1)

[Image: 9780349140438.jpg]
A brief summary of the book. Just the basic facts:

  • Steve Jobs's biological parents were Joanne Schieble, a woman from Wisconsin, and Abdulfata Jandali, a student from a wealthy Syrian family. Joanne Schieble's  family did not approve of the relationship, so they gave Steve up for adoption.
  • Paul and Clara Jobs adopted Steve and promised Schieble and Jandali to give the young child a college education. The Jobs lived in Mountain View, California, which would become what is known today as Silicon Valley.
  • Paul was a former coast guard veteran and a mechanic. Clara was a bookkeeper. Paul was passionate about fixing up cars and would pass on this passion to Steve. Paul invited Jobs to work in the garage with him.
  • Jobs had a fascination with electronics at a very young age. It was because of this that he met Steve Wozniak. They bonded over electronics and music (both were big Bob Dylan fans). They came up with a product together which they named the Blue Box. This was a telephone device that could make long-distance calls for free.
  • In 1972, Jobs enrolled in Reed College. He only spent about a year there before dropping out since he didn't see the value in it. He stayed at Reed as a drop out and took only the classes that interested him before moving back to his parents.
  • After coming back home in 1973, he got a job at Atari working as a technician. He got in touch with Steve Wozniak once again to help him put together circuit boards for the arcade game Breakout.
  • Steve would save up money from his job at Atari and would then leave to India to find spiritual enlightenment
  • After coming back, Jobs and Wozniak got together again and started to make computers for their own use. In 1976, they had an opportunity to sell their computers to local computer stores. They officially started Apple out of Paul and Clara Jobs's garage.
  • In its first year,  dealing with local businesses, Apple would earn $774,000.  Now that Apple was making real money, it needed people who knew what they were doing. Jobs brought in Mike Markkula as an investor and a mentor to Jobs. Markkula then brought in Mike Scott to be Apple's president since Jobs felt that he wasn't truly ready to run the fast-growing company.
  • In 1979, Apple released the Apple II. This would be the company's cash-cow for many years to come and would bring in sales of over $139 million.
    When Apple went public in December of 1980, it was valued at $1.79 billion.
    In 1980, Jobs and Wozniak worked to release the Apple II, the first widely sold personal computer. This would be Apple's cash cow for the next several years.
  • In 1983, Jobs sought out a marketing expert and was able to get in touch with Mike Sculley, who had been working at Pepsi and was the one behind the Pepsi challenge.
  • During this time, the company was hard at work with their next computer, the Lisa. Because of internal politics, Jobs brought together his own team to work on the Macintosh.
  • Apple would release the Apple in 1984. Even though it was revolutionary (first computer to have a graphical user interface) it was not a big success. The Lisa was also a flop. Apple would lose out to competitors like Microsoft, who offered cheaper alternatives.
  • Even though they initially got along, John Sculley and Steve Jobs ultimately had different visions for Apple. Sculley proposed a plan that would remove Jobs from Apple's board of directors, and in turn , remove him from working at Apple.
  • In 1985, after leaving Apple, Job poured money into a new business called NeXT. The original aim was to make computer workstations for college research departments. It would not be profitable for many years.
  • In 1986, Jobs purchased Pixar from George Lucas. He originally wanted to market 3D software to the masses but struggled to find a market. The company's successes were its short films, mostly directed by animator John Lasseter, which although weren't for business, gained critical acclaim. Pixar would later team up with Disney. At first, Pixar sold Disney the CAPS (Computer Animation Production System), but then they negotiated to make the first feature-length computer animated film.
  • In 1996, while Gil Amelio was CEO, Apple would buy NeXT. During the negotiations, Jobs would step in as an advisor and interim CEO. The year prior, Apple had lost over $1 billion, and was only a few months away from bankruptcy
    Steve started the company's revival with its "Think Different" ad campaign in 1997.
  • In 1998, Apple released the iMac, which would be Apple's first big success in years and would make the company profitable once again.
    Under Jobs's direction, the Apple would go on to make revolutionary contributions to the tech industry: the iPod, which changed the way people listen to music; the iTunes Store, which was the solution to the music industry's online piracy problem; Apple stores, which was the first time a computer company would be successful with retail stores; the iPhone, the first smartphone with a truly intuitive and user-friendly interface; the iPad, which was a landmark in tablet computing; the iCloud, which would replace the desktop or laptop as the central hub for content and free the content up to multiple devices.
  • During his time as CEO, Apple would go from a failing niche company to become the most valuable company in the world.
  • Jobs's health started to deteriorate around 2008, when doctors discovered a small tumor in his pancreas. The cancer would eventually spread, but he still kept working at Apple for the next several years.
  • On October 5, 2011, Jobs succumbed to his cancer and died at the age of 56.


From a young age, Jobs was skeptical of religion. Even though he was spiritual throughout his life, he didn’t like dogma:
Reflecting years later on his spiritual feelings, he said that religion was at its best when it emphasized spiritual experiences rather than received dogma.
“The juice goes out of Christianity when it becomes too based on faith rather than on living like Jesus or seeing the world as Jesus saw it,” he told me. “I think different religions are different doors to the same house.  Sometimes I think the house exists, sometimes I don’t. It’s the great mystery.”

Jobs met Steve Wozniak in the same electronics class. Steve Wozniak got into  electronics from an early age, with some help from his father Francis Wozniak. Francis was a rocket scientist at Lockheed Martin, and a graduate of Cal Tech.He exalted engineering and looked down on those in business, marketing, and sales.
“I remember him telling me that engineering was the highest level of importance you could reach in the world,” Steve Wozniak later recalled. “It takes society to a new level.”

Francis instilled in his son a strict sense of honesty.
“My dad believed in honesty. Extreme honesty. That’s the biggest thing he taught me. I never lie, even to this day.”

The Blue Box was the first venture that Jobs and Wozniak did together. It was a device that reproduced tones from the phone company in order to make long distance calls for free. Jobs decided that he could manufacture and sell this device. It was their first successful business venture. This came to an end when they pitched to a potential customer who took their device at gunpoint.
“If it hadn't been for the Blue Boxes, there wouldn’t have been an Apple,” Jobs later reflected. “I’m 100% sure of that. Woz and I learned how to work together, and we gained the confidence that we could solve technical problems and actually put something into production.” They had created a device with a little circuit board that could control billions of dollars’ worth of infrastructure.

This venture defined their working relationship.
Wozniak would be the gentle wizard coming up with a neat invention that he would have been happy just to give away, and Jobs would figure out how to make it user-friendly, put it together in a package. Market it, and make a few bucks.

In his senior year of high school, Jobs began a relationship with Chrisann Brennan. It was an uneasy relationship, and Steve was not the kindest boyfriend.
"Steve was kind of crazy. That's why I was attracted to him."

"He was an enlightened being who was cruel," she recalled. "That's a strange combination."

"Steve and I were in and out of a relationship for five years before I got pregnant. We didn't know how to be together and we didn't know how to be apart."

At Reeds College Jobs met and befriended Daniel Kottke, who shared Jobs' passion for music and Eastern spirituality. Kottke would also be one of Apple's earliest employees. He also met and befriended Robert Friedland, who was a spiritual guru of sorts in Reeds. Friedland influenced Jobs' personality in many ways. He was spiritual, but he was also a very persuasive person and convinced many students to be not only his disciples but borderline slaves at times.
"Friedland taught Steve the reality distortion field,"said Kottke. "He was charismatic and a bit of a con man and could bend situations to his very strong will. He was mercurial, sure of himself, a little dictatorial. Steve admired that, and he became more like that after spending time with Robert."

Friedland taught Jobs some communication techniques.
Jobs honed his trick of using stares and silences to master other people. "One of his numbers was to stare at the person he was talking to. He would stare into their fucking eyeballs, ask some questions, and would want a response without the other person averting their eyes."

One of these classes that would influence him in his career was a calligraphy class, where he learned about typography and its role in design.
"If I had never dropped in on that single course in college, the Mac would never have had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them."

During this time Jobs experimented with LSD, which he regarded a great experience.
"Taking LSD was a profound experience, one of the most important in my life. LSD shows you that there's another side to the coin, and you can't remember it when it wears off, but you know it. It reinforced my sense of what was important -- creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.

Steve Jobs was very much into Eastern Spirituality. This led to a journey to India.  The lesson he gleaned from that was a reverence for intuition.
Coming back to America was, for me, much more of a cultural shock than going to India. The people in the Indian countryside don't use their intellect like we do, they use intuition instead, and their intuition is much more developed than in the rest of the world. Intuition is a very powerful thing, more powerful than intellect, in my opinion. That's had a big impact on my work.

Elizabeth Holmes, Daniel Kottke's girlfriend and early Apple employee:
"If you trust him, you can do things. If he's decided that something should happen, then he's just going to make it happen."

Wozniak on the dark side of Jobs' personality.
"Jobs is a complex person, and being manipulative is just the darker facet of the traits that make him successful." Wozniak would never have been that way, but as he points out, he also could never have built Apple.

Ron Wayne, a co-worker of Jobs at Atari:
The Atari experience helped shape Jobs's approach to business and design. He appreciated the user-friendliness of Atari's insert-quarter-avoid-Klingons games. "That simplicity rubbed off on him and made him a very focused product person."

Lessons from Nolan Bushnell, founder of Atari and serial entrepreneur in his own right:
"I taught him that if you act like you can do something, then it will work. Pretend to be completely in control and people will assume you are."

U2 lead singer Bono and a close friend to Steve Jobs on the counter culture kids and their role in the tech revolution.
"The people who invented the twenty-first century were pot-smoking, sandal-wearing hippies from the West Coast like Steve, because they saw differently. The hierarchical systems of the East Coast, England, Germany, and Japan do not encourage this different thinking. The sixties produced an anarchic mind-set that is great for imagining a world not yet in existence."

Lessons from Paul Jobs:
Jobs' father had once taught him that a drive for perfection meant caring about the craftsmanship even of the parts unseen. Jobs applied that to the layout of the circuit board inside the Apple II. He rejected the initial design because the lines were not straight enough.

Mike Markkula, a marketing genius who made millions at Intel, became an investor, chairman, and a sort of father-figure to Jobs, teaching about marketing and sales.
"Mike really took me under his wing," Jobs recalled. "His values were very much aligned with mine. He emphasized that you should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last."

Markkula wrote the three-point "Apple Marketing Philosophy."
The first point was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO judge a book by its cover,"he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities."

Regis McKenna, one of Silicon Valley's premiere publicity experts, guided Jobs early on. He helped produced one of their first major marketing brochures for the Apple II.
Atop the brochure McKenna  put a maxim, often attributed to Leonardo Davinci, that would become the defining precept of Jobs' design philosophy: "Simplicity is the ultimate sophistication."

Markkula brought in Mike Scott, formerly running national Semiconductor, as Apple's new president.
Mike Scott had one primary duty: managing Jobs. This was usually accomplished by Jobs' preferred mode of meeting, which was taking a walk together … Jobs's desire for control and disdain for authority was destined to be a problem with the man who was brought in to be his regent, especially since Jobs discovered that Scott was one of the only people he had yet encountered who would not bend to his will.

Jay Elliot on Jobs' most defining trait.
"His obsession is a passion for the product, a passion for product perfection."

Alan Kay, a scientist who worked at the Xerox Corporation's Palo Alto Research Center (PARC) and first envisioned a small, portable personal computer, had these maxims which Jobs embraced:
"The best way to predict the future is to invent it" and "People who are serious about software should make their own hardware."

Jobs and his team at Apple went to Xerox PARC, got them to demonstrate all their projects and ideas, and shamelessly stole their ideas (such as a graphical user interface(GUI), a mouse, bitmapped display, and overlapping document windows).
The Apple raid on Xerox PARC is sometimes described as one of the biggest heists in the chronicles of industry Jobs occasionally endorsed this view, with pride. As he once said, "Picasso had a saying -- 'good artists copy, great artists steal'-- and we have always been shameless about stealing great ideas.

There is a shadow, as TS Eliot noted, between the conception and the creation. In the annals of innovation, new ideas are only part of the equation. Execution is just as important.

Xerox went ahead with creating a product based on all the research at PARC. This was the Xerox Star, but it was a flop due to clunkiness and a high price. Jobs decide to hire Bob Beville, a hardware designer behind the Star and told him this:
"Everything you've ever done in your life is shit. So why don't you come work for me?" Beville did, and so did Larry Tesler (another head scientist at Xerox PARC).

When Apple's value peaked before its IPO, Steve Jobs screwed over his friend Daniel Kottke on stock options, which were only for engineers. Andy Hertzfeldt, an engineer at Apple from the early days, had this to say:
"Steve is the opposite of loyal, he's anti-loyal. He has to abandon the people he is close to."

Steve Jobs became a multi-millionaire. He reflects on what it was like becoming rich.
"I lived a pretty simple life even when I was working. So I went from fairly poor, which was wonderful, because I didn't have to worry about money, to being incredibly rich, when I also didn't have to worry about money… I made a promise to myself that I'm not going to let this money ruin my life."

Steve Jobs went on to talk to young students at college campuses. He once appeared in Stanford, acting like the spiritual hippy he alway was.
The students asked questions such as when Apple's stock price would rise, which Jobs brushed off. Instead he spoke of his passion for future products, such as someday making a computer as small as a book. When the business questions tapered off, Jobs turned the tables on the well-groomed students. "How many of you are virgins?" he asked. There were nervous giggles. "How many of you have taken LSD?" More nervous laughter, and only one or two hands went up.

Jobs hired Jef Raskin, a computer scientist with a philosophical bent, to write the manuals for the Apple II, and went on to become the manager of publications and the one who jump-started the first Macintosh.
Raskin fancied himself a philosopher, and he wrote his thoughts in an ever-expanding notebook that he called "The Book of Macintosh." He also issued occasional manifestos. One of these was called "Computers by the Millions," and it began with an aspiration: "If personal computers are to be truly personal, it would have to be as likely as not that a family, picked at random, will own one.

Jobs was very persuasive and manipulative. People who worked with him named this talent his "reality distortion field" which was a reference to Star Trek.
To some people, calling it a reality distortion field was just a clever way to say that Jobs tended to lie. But it was in fact a more complex form of dissembling. He would assert something -- be it a fact about world history or a recounting of who suggested an idea at a meeting -- without even considering the truth. It came from willfully defying reality, not only to others but to himself. "He can deceive himself," said Bill Atkinson. "It allowed him to con people into believing his vision, because he has personally embraced and internalized it."

It enabled Jobs to inspire his team to change the course of computer history with a fraction of the resources of Xerox or IBM. "It was a self-fulfilling distortion," Debi Coleman claimed. "You did the impossible, because you didn't realize it was impossible."

Jobs would have loved this quote from Friedrich Nietzsche in Thus Spoke Zarathustra:
"The spirit now wills his own will, and he who had been lost to the world now conquers the world."

Joanna Hoffman, an early Mac team member who was one of the few people who was not afraid to stand up to Jobs's abuse; on his charismatic and persuasive but mean and abusive ways:
"He had the uncanny capacity to know exactly what your weak point is, know what will make you feel small, to make you cringe. It's a common trait in people who are charismatic and know how to manipulate people. Knowing that he can crush you makes you feel weakened and eager for his approval, so then he can elevate you and put you on a pedestal and own you."

Ann Bowers, an HR director at apple who also served as a sort of mother-figure to Jobs, had this to say:
"He had these huge expectations, and if people didn't deliver, he couldn't stand it. He couldn't control himself. I could understand why Steve would get upset, and he was usually right, but it had a hurtful effect. It created a fear factor. He was self-aware, but that didn't modify his behavior."

While his attitude made him hard to be around, it was the driving force behind Apple's success.
There were upsides to Jobs's demanding and wounding behavior. People who were not crushed ended up being stronger. They did better work, out of both fear and an eagerness to please. "His behavior can be emotionally draining, but if you survive, it works," Hoffman said.

Jobs took great pride in Apple's work and paid special attention to design and presentation.
"Jobs thought of himself as an artist, and he encouraged the design team to think of ourselves that way too,"said Andy Hertzfeld. "The goal was never to beat the competition, or to make a lot of money. It was to do the greatest thing possible, or even a little greater."

Jobs's favorite maxims:
The journey is the reward.

Don't compromise.

Real artists ship.

It's better to be a pirate than to join the navy.

John Sculley, formerly working for marketing at PepsiCo., was considered for the same role at Apple. When Jobs explained his vision, Sculley responded with his own thoughts.
The result was an eight-page memo on marketing computers to consumers and business executives … Among his recommendations: "Invest in in-store merchandising that romances the customer with Apple's potential to enrich their life!  

When Sculley was first hired, he and Jobs got along very well. Sculley saw a lot of himself in Jobs and vice versa, and was thus infatuated. They were destined to clash later on.
Once again he indulged the conceit that they were alike: "I saw in him a mirror image of my younger self. I, too, was impatient, stubborn, arrogant, impetuous. My mind exploded with ideas, often to the exclusion of everything else. I, too, was intolerant of those who couldn't live up to my demands."

Bill Gates and Steve Jobs would get into a feud when Microsoft basically ripped Apple off with the Windows 1.0. Jobs was never a fan of Microsoft or Gates since, mostly on personal and moral grounds.
"The only problem with Microsoft is they have no taste, they have absolutely no taste," Jobs said. "I don't mean that in a small way. I mean that in a big way, in the sense that they don't think of original ideas and they don't bring much culture into their product."

In 1984, when Apple would merge the Lisa and Macintosh teams together, Jobs ruthlessly laid off a quarter of the people on the Lisa development team. He wanted only the best developing products for Apple.
Jobs had latched onto what he believed was a key management lesson from his Macintosh experience: you have to be ruthless if you want to build a team of A players. "It's too easy as the team grows, to put up with a few B players, and they then attract a few more B players, and soon you will even have some C players," he recalled. "The Macintosh experience taught me that A players like to work only with other A players, which means you can't indulge B players."

Jobs was obsessed with cleanliness in the factory. He once ordered the walls of Apple to be colored completely white. When Debi Coleman, a Macintosh financial officer who often a stood up to Jobs, first heard about this she couldn't believe it. But Jobs had his reasons, largely influenced by his business trips to Japan.
Part of what I greatly admired there (in Japan) -- and part of we were lacking in our factory -- was a sense of teamwork and discipline. If we didn't have the discipline to keep that place spotless, then we weren't going to have the discipline to keep all these machines running.

From an interview that Jobs did for Playboy when he had just turned thirty:
Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them … If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you've done and whoever you were and throw them away. The outside world tries to reinforce an image of you, the harder it is to continue to be an artist, which is why a lot of times, artists have to say, "Bye. I have to go. I'm going crazy and I'm getting out of here."And they go and hibernate somewhere. Maybe later they re-emerge a little differently."

Jobs made the NeXT operating system incompatible with other hardware, much like he did with the Mac. Bill Gates, in an interview with the Washington Post, gives his thoughts:
"His product comes with an interesting feature called incompatibility. It doesn't run on any existing software. It's a super-nice computer. I don't think if I went out to design an incompatible computer I would have done as well as he did."

Jobs was so focused on creating a quality product with the NeXT that he cared more about the craftsmanship than whether or not it would succeed financially.
One of Jobs's management philosophies was that it was crucial, every now and then, to roll the dice and "bet the company" on some new idea or technology.

When Jobs got involved with Pixar, he saw it as a place where creative and tech types can work in harmony.
"Silicon Valley folks don't really respect Hollywood creative types, and the Hollywood folks think that tech folks are people you hire and never meet. Pixar was one place where both cultures were respected."

Laurene Powell, Jobs's wife and mother of his children, got to see several sides to his personality that drove her crazy sometimes. Powell's best friend, Kat Smith:
"Steve would fluctuate between intense focus, where she was the center of the universe, to being coldly distant and focused on work. He had the power to focus like a laser beam, and when it came across you, you basked in the light of attention. When it moved to another point of focus, it was very, very dark for you. It was confusing to Laurene."

Alvy Ray Smith, a cofounder of Pixar, about the intense meetings between Jeffrey Katzenberg and Jobs during the troubled production of Toy Story:
"Katzenberg and Jobs impressed me as a lot alike," he recalled. "Tyrants with an amazing gift of gab." Katzenberg was delightfully aware of this. "Everybody thinks I'm a tyrant," he told the Pixar team. I am a tyrant. But I'm usually right."One can imagine Jobs saying the same.

When Jobs was taking control of Apple in the late 90's he was initially an advisor (but mostly acting the role of CEO), but he was hesitant and indecisive on assuming the role.
So what was the real reason for his hesitancy in taking over at Apple? For all his willfulness and insatiable desire to control things, Jobs was indecisive and reticent when he felt unsure about something. He craved perfection, and he was not always good at figuring out how to settle for something less. He did not like to wrestle with complexity or make accommodations. This was true in products, design, and furnishings for the house. It was also true when it came to personal commitments. If he knew for sure a course of action was right, he was unstoppable. But if he had doubts, he sometimes withdrew, preferring not to think about things that did not perfectly suit him.

Jobs pictured the customer base of Apple as people who are rebellious, creative and individualistic.
"I think you still have to think differently to buy an Apple computer. The people who buy them do think different . They are the creative spirits in this world, and they're out to change the world … We too are going to think differently and serve people who have been buying our products from the beginning. Because a lot of people think they're crazy, but in that craziness we see genius."

For the marketing campaign for the iMac, Jobs hired his long-tie collaborator Lee Clow, the creative director at Chiat/Day, and created a tone poem that encapsulated Apple's philosophies and target audience.
Here's to the crazy ones. The misfits. The rebels. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.

Larry Ellison on Apple's branding and what it meant for its customers:
"Steve created the only lifestyle brand in the tech industry. There are cars people are proud to have -- Porsche, Ferrari, Prius -- because what I drive says something about me. People feel the same way about an Apple product."

The reason for the "i" in Apple products:
"The  "i," Jobs later explained, was to emphasize the devices would seamlessly integrated with the Internet."

During meetings, Jobs had no patience for PowerPoint presentations. He prefered to ask whatever group he was meeting with whatever was on his mind, and for there to be some improvisation and fresh ideas.
"If you need slides, it shows you don't know what you're talking about."

When asked if Jobs wanted to do market research:
"No, because customers don't know what they want until we've shown them."

Jonathan Ive, now the chief designer at Apple and a good friend and partner with Jobs, had an almost identical taste and aesthetic as Jobs. His father, a silversmith, taught him about craftsmanship and attention to detail.
"I've always understood the beauty of things made by hand. I came to realize that what was really important was the care that went into it. What I really despise is when I sense some carelessness in a product."

In 1996, while Gil Amelio was in charge, Jonathan Ive, who was already working at Apple's design department,  was not very happy there, since Gil Amelio had very little interest in design.
"There wasn't that feeling of putting care into a product, because we were trying to maximize the money we made. All they wanted from us designers was a model of what something was supposed to look like on the outside, and then the engineers would make it as cheap as possible. I was about to quit."

Jonathan Ives design philosophy:
Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn't just a visual style. It's not just minimalism or the absence of clutter … You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential."

Jobs and Ive were soul mates when it came to their design philosophies and the importance of the design in a product.
"In most people's vocabularies, design means veneer," Jobs told Fortune shortly after retaking the reins at Apple. "But to me nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers."

When Jobs was forced out of Apple, the design process was engineer-driven.
"Before Jobs came back, engineers would say 'Here are the guts'-- processor, hard drive -- and then would go to the designers to put it in a box,"said Apple's marketing chief Phil Schiller. "When you do it that way, you come up with awful products." But when Jobs returned and forged his bond with Ive, the balance was again tilted toward the designers. "Steve kept impressing on us that the design was integral to what would ,make us great,"said Schiller. "Design once again dictated to the engineering, not just vice versa."

The original iMac from 1998 was a risky veture, since the design of it started to get expensive. But this didn't phase Jobs.
The cost of each case was more than $60 per unit, three times that of a regular computer case. Other companies would probably have demanded presentations and studies to show whether the translucent case would increase sales enough to justify the costs. Jobs asked for no such analysis.

Bill Gates thought that Apple's focus on design was simply a fad, but Jobs knew that it was deeper than that.
"The thing that our competitors are missing is that they think it's about surface appearance. They say, We'll slap a little color on this piece of junk computer, and we'll have one too."

After the success of the iPod, Windows released the Zune, which turned out to be an overall inferior product.
"The older I get, the more I see how much motivations matter. The Zune was crappy because the people at Microsoft don't really love music or art the way we do. We won because we personally love music. We made the iPod for ourselves and when you're doing something for yourself, or your best friend or family, you're not going to cheese out. If you don't love something, you're not going to go the extra mile, work the extra weekend, challenge the status quo as much."

From Jobs's Stanford Commencement Speech as he was reflecting on his cancer diagnosis:
Remembering that I'll be dead soon is the most important tool I've encountered to help me make the big choices in life. Because almost everything -- all external expectations, all pride, all fear of embarrassment or failure -- these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

Jobs was more passionate than ever after his cancer diagnosis.
In ancient Rome, when victorious generals paraded through the streets, legend has it that he was sometimes trailed by a servant whose job it was to repeat to him, "Memento mori": Remember you will die. A reminder of mortality would help the hero keep things in perspective, instill some humility. Jobs's memento mori had been delivered by his doctors, but it did not instill humility. Instead he roared back after his recovery with even more passion. The illness reminded him that he had nothing to lose, so he should forge ahead full speed. "He came back on a mission,"said  Tim Cook. "Even though he was now running a large company, he kept making bold moves that I don't think anybody else would have done."

Jonathan Ive on Jobs's erratic personality:
He's a very, very sensitive guy. That's one of the things that makes his antisocial behavior, his rudeness, so unconscionable. I can understand why people who are thick-skinned and unfeeling can be rude, but not sensitive people. I once asked him why he gets so mad about stuff. He said, "But don't stay ma."He had this very childish ability to get really worked up about something, and it doesn't stay with him at all. But there are other times, I think honestly, when he's very frustrated, and his way to achieve catharsis is to hurt somebody … Because of how very sensitive he is, he knows exactly how to efficiently and effectively hurt someone. And he does do that.

During the unveiling of the iPad in San Francisco in 2010, Jobs had a slide that had a photo of a sign showing the fictional corner of Technology Street and Liberal Arts Street. This was a metaphor for Apple's approach to business.
"The reason Apple can create products like the iPad is that we've always tried to be at the intersection of technology and liberal arts,"he concluded.

It's in Apple's DNA that technology alone is not enough. We believe that it's technology married with the humanities that yields us the result that makes our heart sing.

The iPhone 4 had a problem with dropped calls, since its design inconveniently blocked phone signals which resulted in dropped calls from time to time. To address this, Jobs told the press that the problems were similar to other smartphones already in the market. Scott Adams of Dilbert fame commented on this:
Scott Adams wrote a blog entry a few days later (which Jobs proudly emailed around) that marveled at how Jobs's "high ground maneuver"was destined to be studied as a new public relations standard. "Apple's response to the iPhone 4 problem didn't follow the public relations playbook, because jobs decided to rewrite the playbook," Adams wrote. By proclaiming upfront that phones are not perfect, Jobs changed the context of the argument with an indisputable assertion. "If Jobs had not changed the context from the iPhone 4 to all smartphones in general, I could make you a hilarious comic strip about a product so poorly made that it won't work if it comes in contact with a human hand. But as soon as the context changed to 'all smartphones have problems,' the humor opportunity is gone. Nothing kills humor like a general and boring truth."

On a trip to Turkey, as a history professor was commenting on the uniqueness of Turkish coffee, Jobs had this revelation about the globalization of the younger generations:
We were all in robes, and they made some Turkish coffee for us. The professor explained how the coffee was made very differently from anywhere else, and I realized, "So fucking what?" Which kids even in Turkey give a shit about Turkish coffee? All day I had looked at young people in Istanbul. They were drinking what every other kid in the world drinks, and they were wearing clothes that look like they were bought at the Gap, and they are all using cell phones. They were like kids everywhere else. It hit me that, for young people, this whole world is the same now … We're just one world now.

Google's co-founder Larry Page sought Jobs's mentorship at a time close to his death. These were his thoughts about making quality and memorable products and long-lasting companies:
We talked a lot about focus. And choosing people. How to know who to trust, and how to build a team of lieutenants he can count on. I described the blocking and tackling that he would have to do to keep the company from getting flabby or being larded with B players. The main thing I stressed was focus. Figure out what Google wants to be when it grows up. It's now all over the map. What are the five products you want to focus on? Get rid of the rest, because they're dragging you down. They're turning you into Microsoft. They're causing you to turn out products that are adequate but not great.

The book's author Walter Isaacson summarizes Steve Jobs's personality and the way he ran his businesses:
His passions, perfectionism, demons, desires, artistry, devilry, and obsession for control were integrally connected to his approach to business and the products that resulted.

This intensity encouraged a binary view of the world. Colleagues referred to the hero/shithead dichotomy. You were either one or the other, sometimes on the same day. The same was true of products, ideas, even food: Something was either "the best thing ever" or it was shitty, brain-dead, inedible. As a result, any perceived flaw could set off a rant.

The astronomer Johannes Kepler declared that "nature loves simplicity and unity." So did Steve Jobs.

Most people have a regulator between their mind and mouth that modulates their brutish sentiments and spikiest impulses. Not Jobs. he made a point of being brutally honest. "My job is to say when something sucks rather than sugarcoat it,"he said. This made him charismatic and inspiring, yet also, to use the technical term, an asshole at times.

The nasty edge to his personality was not necessary. It hindered him more than it helped him. But it did, at times, serve a purpose. Polite and velvety leaders, who take care to avoid bruising others, are generally not as effective at forcing change. Dozens of colleagues whom Jobs most abused ended their litany of horror stories by saying that he got them to do things they never dreamed possible. And he created a corporation crammed with A players.

Some leaders push innovations by being good at the big picture. Others do so by mastering details. Jobs did both, relentlessly.

From his wife Laurene Powell's eulogy:
"His mind was never a captive of reality. He possessed an epic sense of possibility. He looked at things from the standpoint of perfection."

Jobs's last words:
"Oh wow. Oh wow."

Print this item